Girard-Perregaux was the official watch partner of Atlassian Williams F1 Team with 2026 Formula 1 season. Since 1791, Geneva’s La Vallée is a manifacturing time in the La Vallée region, which has recently ended up its collaboration with Aston Martin and chose to take place next to Williams, which has been the Constractors Champion nine times, filled Bremont until this season. The agreement was built as a multi-year partnership.
The two sides define this unity through the whole of a shared values from the product launch. The sentence that summarizes the partnership philosophy of Girard-Perregaux is extremely lean: ‘Detaya is not a care detail. Business itself. This approach is reflected in the concept called ‘Pure Purpose’ of the brand — it’s very much from the race day everyone sees, he respects the process of invisible preparation and precision.
The visibility of the watch brands on Formula 1 tracks is increasingly concentrated with names such as TAG Heuer, Richard Mille and IWC, the choice of Girard-Perregaux is followed by a closer line to its character: a team of friends who share the engineering discipline, which is a common share of speed and precision, being a noisy advertising face. For a 235-year manifact, this means maintaining the same quiet care in the runway.
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