Canada Goose’s New Track: ARCH Motorcycle Racing

Canada Goose signed a motorsports partnership for the first time on its history: Keanu Reeves and Gard Hollinger’s race arm of ARCH Motorcycle, which was founded together with ARCH Motorcycle Racing. Announcement was held at 2026 MotoAmerica Super Hooligan National Championship.

The team outside the Pist worn the ‘Snow Goose by Canada Goose’ capsule collection designed by Haider Ackermann, the Creative Director of the brand. Ackermann reflects the functional needs of ARCH Racing, team ID and silhouette approach with its characteristic color — a comment that brings quiet elegance in the same line with performance.

ARCH Motorcycle Racing Founder of Gard Hollinger and Canada Goose President and CEO Dani Reiss announced this partnership is only the first stage of a wider business union; in October, a new description of product and discovery is expected.