Fraser Yachts, one of the world’s leading yacht charter companies with private aviation brand Wheels Up, announced a partnership that converts travel from air to sea without interruption. Within the scope of the agreement, Wheels Up members can reach Fraser’s privileged charter conditions on 2,300 of which Fraser provides access across the world; Fraser’s customers will benefit from special aviation advantages in return.
Collaboration offers end-to-end route planning with the support of Fraser’s 240 yachting experts; sea plane connections are also activated through Tropic Ocean Airways in selected destinations. George Mattson, CEO of Wheels Up, said “The higher travel should be defined with convenience, flexibility and personalization,” while Fraser CEO Anders Kurtén was “a more connected luxury ecosystem”.
The arrival of two brands is an indication that today’s luxury travel understanding is now not limited to a single transport tool, it is home to a holistic experience design. Access to special events offered via Wheels Up’s Wheels Down platform is included in the package, and the line between the sky and the sea is examined once again.
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