Bugatti celebrates its history in Brussels not only a moment, but a continuation of a live partnership. The largest Bugatti showroom in Europe was opened as a concrete equivalent of the bond with D’Ieteren from the oldest and most loyal stakeholders of the brand in Belgium — this relationship extends from D’Ieteren’s long-term partnership to the Bugatti chassis in 1919.
On the opening of the new space, Bugatti Rimac CEO Mate Rimac, Director of Bugatti Hendrik Malinowski, D’Ieteren President Nicolas D’Ieteren and D’Ieteren Auto CEO Denis Gorteman. The vehicles exhibited in the showroom presented a cross-section of the century of the brand: A timeline from D’Ieteren penseri 1929 model Type 44 to Type 35A, Veyron and Chiron. There are fifteen Veyron/Chirons with six Tourbillon in Belgium, and the loyalty of the region’s collector density and brand is also displayed in front of the eyes.
The night was crowned with a dinner prepared by Michelin star chef Michel Roth. Malinowski said that in the speech he did in the opening, “Our story with the alphabet is far more old than most people know.” This showroom for Bugatti is not a new showcase; a century-old partnership has moved to now, a quiet and stable continuation.
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