A New Home in Paris from Brunello Cucinelli: Rue Saint-Honoré

Brunello Cucinelli crowns its presence in Paris with its new flagship store opened in Rue Saint-Honoré 277. The building, located between Rue Cambon and Rue Royale, has been carefully re-functional with the joint venture of Goldman Sachs Asset Management with Immobel; re-designed with a architecture that protects the facade of stay from the 19th century and restoring the day and flow.

The approximately thousand square meters store, spread to three levels of Bodrum, floor and first floor, crowns the ‘ev’ estetini, which is the signature of the brand. A ürün product showcases, sculptures and vintage camera placements, tailor-made parts with birch tree trunks; space gives a very carefully curated residence impression from a store. The building also includes 1,200 square meters of office space dedicated to the brand.

This opening for Cucinelli is a way to carry the philosophy of ‘insani capitalism’ into one of the most visible addresses of the city. This new house focuses on far from the show, craft and material, stands out as the most concrete of the quiet luxury understanding of the brand in Paris.