Ennismore, London-based hotel development group, is the first investment in Bodrum. The group, founded by Sharan Pasricha, opened its first luxury “all inclusive” concept hotel in the world with Hyde Bodrum.
This step is not a single investment; Turkey’s 2026 summer season is part of the movement of large-scale luxury hotelry, which has lived throughout Antalya and Aegean coasts. In the region, this summer opens its new premium and luxury segment facility doors close to ten; a sense of comfort extending to private pool villas from personal butler service.
The presence of Hyde Bodrum is not only a “all included” market, but a sign that global luxury concepts begin to see as the first stage.
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