Clarins announced the Chinese actor Zhang Ziyi as the global face of prestige care series Precious. The brand explains the ground behind the selection with the sensitivity that Ziyi reflects his commitment and work; Precious’s itself is built on a philosophy that brings together nature knowledge with a laboratory research.
In the center of the series, long-life protein in vitro tests is a special moonlight flower cryoxtre, which is activated by 33 percent of FOXO. Biomimetic anti-aging peptides and the collection developed by 92 percent natural origin formulation offers a wide repertoire that extends to facial cream, eye care, lightening serum and special facial appliances, also breaks into sustainability with recycled jars.
The brand manager Katalin Berenyi highlighted the passion for the perfection and innovation of Ziyi, while the player also expressed the admiration of Clarins to his innovative spirit. Cooperation prefers a narration from a noisy campaign, masterity and patience — one of the reflections in the world of quiet luxury.
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