Aston Martin DBX S, MobLand’s Silent Partner

Aston Martin announced that the flagship model DBX S’s Paramount+’s crime drama will take place in the second season of MobLand. The new season of the directory is released globally in September 18, while the SUV of the British brand moved directly to the platform as one of the cars of the Harry Da Souza character, where Tom Hardy’s animation. Lansman was crowned with a screening held in Odeon Luxe in Londra Square in London.

DBX S protects the “the most powerful luxury SUV of the world” position with its own expression of the brand: 4,0 litre double turbo V8 engine produces 727 horsepower and accommodates some engineering solutions that are transferred from Super car Valhalla. This kind of display partnerships for Aston Martin are not new, but the presence in MobLand is one step away from the relationship with the cinema and series world of the brand; a lot of product placement is fictioned as a narrative partnership that overlaps with the identity of the character.

Aston Martin did not keep the launch of the directory limited to a single impression. In the Formula 1 Monza race week in Italy, the same week, the “Chaos Reigns” article from the players of the series with a specially coated DBX. Scanlan and Mandeep Dhillon hosted a small-scale promotional tour. The brand gives the signal of new business associations that will take this visibility beyond the UK and European markets.