Les Benjamins, a pioneer of luxury streetwear, has made a global fashion statement with one of the most ambitious projects of creative director Bünyamin Aydın. Created to celebrate the brand’s 15th anniversary, the “From Earth to Sky” collection was unveiled in a spectacular show in Cappadocia, one of Türkiye’s most singular landscapes.
Staged just before sunrise in the Mars-like, mystical scenery of Rose Valley, the show saw giant neon green, yellow and pink hot-air balloons fill the sky. Blending Anatolia’s deep-rooted heritage with 1970s rock ‘n’ roll culture and futurism, the collection once again showcased the brand’s aesthetic vision.
Reinterpreting cultural codes through a modern idea of luxury, the show carried Türkiye’s rich artistic and geographic heritage to the centre of the global luxury stage, drawing attention for its innovative approach to the creative industries.
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